"European bosses unimpressed by web 2.0"

Ian Williams reports that:

"The majority of senior managers at European organisations are failing to invest in web 2.0 technologies owing to a lack of understanding of the business benefits, new research claims."

More here. Perhaps an excerpt from Diane K. Danielson's review of "The Starfish and The Spider" is apropos: “but who is the president of the Internet?”

Better yet, maybe we could get some guidance from Tom Coates' blog entry of 2006 vintage: What do we do with 'Social Media'?