Social network + online store = Sandbox

Don't know about you but after I've joined tons of Social Network Sites in the last 6 years, I realize that I go through the cycle of technology adoption from trigger to peak of inflated expectations all the way to plateau of productivity. In between, I also tend to sink into some sort of SNS fatigue. So when a new site turns up -- usually every six months, I routinely create an account, based on each one's relative novelty.

Most usually come within my online attention radar. This time, I came across Sandbox via a huge billboard among a bunch of others along the stretch of Highway 54 in Makati, EDSA to the younger generation.

Ok so I ask myself what else is new? You've seen one with a lot of videos. And another with a lot of pictures, and yet another one with loads of music. What else could be different with Sandbox? Perhaps, the following?

To the younger set it could be a provider of services like friendster but with online store.

To the more mature and sophisticated netizens, it could very well be a source of services like facebook but with online store.

Then again, probably the best thing that makes Sandbox different from other websites, is:

It's an online store that allows you to download music, games and movie-themed content to your mobile.

Hold on, give me time to create a new account and go through the cycle again. And good thing there are open APIs. You don't have to really abandon your other SNS so long as the accounts could cross-connect.

[Edit] - After creating an account and doing the usual validation steps, (Note: They are rather particularly stringent about the usrn@me + p@ssword specs.), I was taken to the site. One thing that caught my attention, the right-hand side application icons that move like those of the Mac during Mouse hover. Will give myself more time to explore its digisoria section. Looks interesting.