Social Software: What's in a label?

Ulises Mejias pulls no punches when he writes "What's Social About Social Software: Unpacking some of the concepts inherent in social software" He's got a valid point. Web 2.0, 3.0, ... Social Software. What is in a label? For the most part, Mejias echoes Bruno Latour's frame of mind by summarizing the latter's latest book, Reassembling the social: An introduction to actor-network-theory (2005, Oxford University Press)" Here's more.

This was cross-posted in Pinoyweb2.com.