More people (actually kids) are now into snippets (those code sets that contain "embed" and programmed on screens of their social networking sites' opening pages for a more personal flavor. Bambi Francisco shows us how Sony Pictures via Grouper is leveraging this personalization channel to (IMHO) lure the younger set back into the world of old media. More here.
Did I say forget about bumper buttons? Perhaps not entirely. If you think of embedding RFIDs in them.
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