Picture this!

Imagine British airline tycoon Richard Branson announcing a USD25-million prize for the first person or group to find a way to remove billions of tons of greenhouse gases from the atmosphere.

Makes for an interesting demonstration of Wikinomics.

Seneca once preached: "If you live in harmony with nature, you will never be poor. If you live according to what others think, you will never be rich."

I hope the rest of the world is taking heed.