"If They Build It, Will We Come? "

Written by Michael Feldstein in 2006 but still fresh in the light of Facebook's growing popularity.

I like this part (very interesting yet just as challenging):

"We need that Box-’O-Stuff, where they save their first assignment drafts and where it becomes natural and automagic to keep all subsequent drafts. Then we need easy hooks so they can suck that content out of their boxes and post it on whatever MySpace-like application (whether integral to the LMS or a third-party service) suits their specific portfolio purposes. The main focus then becomes on teaching them what to put in the portfolio and why, rather than on how to build the widgets." More here.