5 Challenges in Implementing Social Software in the Enterprise

Christy Pettey of Gartner reports:

"Based on extensive discussions and experiences with clients, Gartner has identified five major challenges that organizations face when pursuing social software applications as well as advice to help businesses respond to them:

1 -- Delivering Business Value

2 -- Overcoming Cultural Barriers

3 -- Ensuring Privacy

4 -- Governing Participant Behaviors

5 -- Managing Personal and Professional Time

"The severity of these five challenges will vary significantly from one organization to the next, as does their impact on decisions concerning whether, when and how to proceed with social software," Mr. Bradley said. "There are no absolutes, for each potential social application organization must balance the business benefits over the risks of overcoming these challenges."

[via Reuters]

It's more about people than about technology. Does it get any clearer than that?