"Microsoft's Steve Ballmer Calls Rivals 'Pretenders'"

Thus reports J. Nicholas Hoover of Information Week.

One interesting point:

"Ballmer said Microsoft realizes computing is in the midst of a shift from desktop-centric to a more balanced world that interweaves the best of the Web, the PC, enterprise functionality like manageability, and the explosion of different devices, but that companies looking to develop platforms on a larger scale have far to go."

More here.



One intriguing question: What if the 'pretenders' team up with worldwide users in real time ?

Microsoft looks to Social Networking for Zune

PC World reports that Microsoft is throwing in social network behind it's new range of Zune. Apart from the Social Software part, the move seems to be a play not just against iPod but also to steal market share from Sandisk and Creative. Worth watching. More here.