Share the Science ...

Christian Crumlish highlights Google OpenSocial's prescriptions for a successful Social Web Design:

• Enable self expression via personalization
• Show what friends are doing
• Let people explore friends and friends of friends
• Provide commenting features
• Expose multiple areas of similarity
• Solve real world problems through social connections

Longer list by Joshua Porter is here.

I'm tempted to summarize that as: Smart. Simple. Social.