How to command new technologies, new consumers, and new markets.
Book Review from TMIUS says:
Ian Morrison is a futurist, and he speaks the language of "curves." The first curve of a company is the business it generates based on its traditional or current revenues. Companies can do very well with their traditional sources of income, and then suddenly find themselves with high quality standards, satisfied customers, and even clever innovations on traditional products, and not doing so well. Welcome to the world of the Second Curve. The Second Curve is where you are not yet functioning, and probably don't even really know where and how you should be functioning to get there. This phenomenon, Morrison maintains is "fueled by massive forces of change over which you have no control: new technology, new consumers, and new markets."Read More.