Suw Charman documents, in beta mode (Read: draftish, perhaps because of this), Danah Boyd's talk at the BlogTalk Reloaded Conference.
One major point I managed to glean follows:
The language of techies differs radically from those of users.
Techies | Users
beta: testing | not profitable yet
great software: user-friendly | can I add you as a friend?
context: what context? | do I know you?
Read more here: BlogTalk Reloaded: danah boyd. Strange Attractor: Picking out patterns from the chaos that is the blogosphere.
technorati tags:DanahBoyd, socialsoftware
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