Shycast bridges the consumer and her/his brand via tagging.
I'd like to call that targetted tagging. Of course they use Social Software video ala YouTube.
Techcrunch offers the lowdown on Shycast which by the way is in private beta. Seems like a promising player. But don't take my word for it. Follow the discussion there too. I'd like to think I still believe in the "wisdom of crowds".
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