Most interesting part is that the last chapter (Chapter 11) is a wiki. Now you may wish to call that walking the talk.
Incidentally, Amazon.com is also running (on pseudo-stealth mode) a "last chapter" wiki on their product holdings. I understand it is designed to deepen customer involvement. In fact I just got a chance to "update" a product detail of Wikinomics by indicating that it was the first edition. Trivial yet meaningful. Now who says Web 2.0 doesn't work?
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