Feature Creep

aka Feature Fatigue

James Surowiecki of the "Wisdom of Crowds" fame wrote an essay in the New Yorker about how consumers, when given choices for customizing a product (Read: gadgets), actually pick as many as 20 features at the store, only to regret having done so when they get home.

Perhaps we can apply Pareto's rule here? "80 % of consumer satisfaction is supplied by 20% of the product features".

via David Pescovitz.