Swedish Embassy on Second Life?

Inquirer.net reports that Sweden will open the first 'embassy' in web world of SL.

Now, that seems like "second nature" (pun intended) to Sweden considering that it ranks No. 1 in "The Global Creativity Index" according to Richard Florida's book "The Flight of the Creative Class".

Rounding up the rest of the top ten are

2. Japan
3. Finland
4. USA
5. Switzerland
6. Denmark
7. Iceland
8. Netherlands
9. Norway
10. Germany

Reminds me of a point of comparison in Knowledge Management where the Scandinavian model (focusing on the dynamics of people engagement) seems to be more powerful than that of the American model (which emphasises success around considerations of efficiency).