Saturday, January 13, 2007

I'm stoked on Wikinomics

... but I believe there is no need to reinvent the wheel. So I reference Adam Jusco who summarized some of the business models discussed in Tapscott and Williams' book Wikinomics (2006). There are actually 7.

  • Peering (indirectly building business through participation in open-source
  • Ideagoras (marketplaces where businesses can post their R&D needs to the masses and reward the problem-solvers, or offer up their unused inventions that would otherwise lie dormant and in secret)
  • Embracing the Prosumer (encouraging/supporting customers who “hack” your products, creating new features or uses that your company would have never thought of on its own)
  • New Alexandrians (breaking down the proprietary walls in the
    sciences, namely in the fight against disease)
  • Platforms for Participation (opening up your technology to allow others to create or even profit from its use, which may add to your bottom line and/or strengthen your brand)

BTW Tapscott and Williams identify 4 elements (mindset?) that underpin those models: Openness, Peering, Sharing and Acting Global. Read the book to get the full flavor.

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