Sunday, July 22, 2007

Career Fair 2.0

aka "The Game Has Changed: College Admissions Outpace Corporations in Embracing Social Media".

Nora Barnes, Ph.D. and Eric Mattson report in a recent paper that: "[t]he adoption of social media by admissions departments is being driven by familiarity and their recognition of the increasing role of social media in today’s world ."

A logical consequence seems to be that "[g]enerally, the “marketing teams” of academic institutions [get to adopt] social media faster (especially blogs) than even the innovative companies of the Inc. 500.".

To get a preview of the study, go here (MS doc).


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