Idea seems to be about blending science and folk or indigenous knowledge. To be sure, there is a lot of work around that theme. Suddenly, I am reminded of Knowledge Management and Folk Knowledge.
Please forgive the shameless self-promotion. I attempted to "co-create" by leaving a comment on the Inquirer blog entry and pointing to how Web 2.0 can help blend science and folk knowledge. Guess what happened? So I just resorted to a track back.