Friday, August 31, 2007

Social Media in Organizations: Context is Queen?

All efforts to sell Social Software in the Enterprise would likely fail when old mindsets remain.

Robert Paterson weighs in more compellingly:
"When we use the word 'Organization' we default to this model. An organization that breaks up work and people naturally into separate and competing parts. I say competing - because this is also how we allocate capital and resources - the parts compete for the attention of the 'father' as kids do for the car keys. At the centre of this context is Budget and the idea that everyone and everything inside the department is 'Property' that has to be owned by the Head."
More here. I hope that doesn't mean forget about Mission/Vision, corporate planning, team-building, etc.

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