Don't let the traditional media bullies read about this.
AKA the revenge of the mass amateurs.

Philippine Context: ABS-CBN, GMA7, etc.

But Xeni Jardin in a pitch for a workshop for podcasters declares a love for the fact "that home producers can now compete directly with mainstream media companies for listeners. (Every minute a listener spends consuming independent content is a minute taken away from the conglomerates.) "