Thursday, March 30, 2006

Don't look now ...

but Google wants a patent for WiFi hotspot ads. Fierce Wi-Fi reports that "[t]he patent pertains to a method by which an end user using an [Access Point] would be served advertisements based on geographic location, behavioral profile, vertical market and more."

I am tempted to regard this move however as a prelude to crass mass customisation. Digital free lunch anyone? So much for muni-WiFi.

1 comment:

JP Loh said...

I guess it's time to scrap that idea. Or file the patent before they do.