Blog on its way to a brand.

Here is a list of blogs with flesh and blood, but with something unique to offer. They all seem to be naturally building a "social contract" with their respective audiences.

Nash Toledo, look for the royal orange mascot.
JP Loh, his rants pull in a lot of readers, check out his ClustrMap.
Ralph Tirones, I sense something emerging here. Started barely two months ago, yet could sustain about 30 comment exchanges at any given time.

More to follow, time and mood permitting.