Using Web 2.0 to leverage the innovative drive in your organisation

E-consultancy offers some prescriptions for big corporations.

1. They can recognise that somebody is responsible for taking a decision to do this. The marketing director. The CEO. It doesn't matter. Just do it.
2. They can learn to listen to their colleagues.
3. They can react, and react more quickly.
4. They can embrace experimentation and innovatation.
5. They can stop worrying about risk, and start worrying about missing opportunities.
6. They can fast-track feedback, and streamline development cycles and processes.

More here. And here's how those prescriptions were demonstrated in a classroom setting about 3 months ago.