Saturday, February 03, 2007

Perhaps Corporate types need to go back to school ...

... to grasp the real meaning of Social Software.

Damian Stephens writes:
"Corporations often struggle with social software programs because they don't fully understand them. Their desire to push products, or maximise advertising revenue, overshadows any real commitment to developing something relevant or useful for their users. "
Read his article on Sheraton's "Belong" to see what I mean.

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